Search engine optimization is a moving target. It’s a constantly evolving industry with new strategies and tactics being introduced all the time. In fact, you’ve probably noticed that the strategies in search engine optimization that you used to use no longer work. Why? Because the world around you has changed. The strategies you used to work for you now don’t because of the changes to the search landscape.
The search landscape has changed so much that the search engine optimization strategies that worked in 2010 don’t work now. But don’t worry. It’s not you, it’s the world that has changed. In this case, it is important that you do your research to be aware of the latest strategies involved in search engine optimization so that you can have something to use for your business.
What Makes Search Engine Optimization in 2010 No Longer Effective Today
Search engine optimization used to be about writing good, on-topic, keyword-rich content for a specific keyword or set of keywords. That’s what good SEO was all about: writing content that was optimized for a specific set of keywords, and then publishing it to the appropriate location.
Now, though, the search landscape is so complex that it’s no longer about keyword-optimized content. It’s about creating content that’s optimized for the user, and for the user’s particular device.
How Can You Do Search Engine Optimization Differently?
For example, some of the things you probably didn’t consider in 2010 are the importance of:
- User experience
- Using the right language and keyword research
- Creating content that’s relevant to your business
All these things have changed in the past few years, and now you need to make sure you take them into account when writing and designing your content.
It’s not just Google that’s changed, either. The entire search landscape has changed. The strategies you used to use are no longer relevant. The landscape has evolved, and if you want to survive the changes then you need to evolve with it.
Search engine optimization used to be about keyword-optimized, on-topic content for specific keywords. But now it’s about creating content that’s optimized for the user, and for the user’s particular device. Doing SEO right is hard work. But it doesn’t have to be. The information you need is out there, but it can be hard to find. You just have to be patient if you want to make the most out of this marketing strategy.